Stocks - Buying and Selling

Warren Buffett on Diversification

Brains and Emotions

Everyone is smart enough to be a successful investor.

What messes most people up is their emotions.

Benjamin Graham & Mr. Market

Discount Brokers

E*Trade is well known for their great commercials.

What emotion are they playing on to get you to sign up?

What are they implying will happen if you sign up?

Why does E*Trade exist? To make a profit for shareholders

How does E*Trade make money?